Employee Persona Builder

Create data-driven personas for more effective communications

Stop writing for an imaginary average employee
Build profiles that actually reflect how people work
Get a persona (and a face) in minutes

Employee Persona Builder

Step 1 of 6

Basic Information

What type of role does this persona represent?

What department or function?

What is their work arrangement?

Typical tenure at the company?

Demographics

What age range?

Gender presentation for image?

Ethnicity/appearance for image diversity?

Geographic location?

Work Context

Technology access during work?

Work schedule?

How big is their immediate team?

How would you describe their workload?

Communication Preferences

Preferred communication channels? (Select all that apply)

Email Slack/Teams Intranet Mobile App In-person Digital Signage Print Video

How often do they check company communications?

Preferred content format?

Motivations & Goals

What motivates this persona? (Select top 3)

Career growth Work-life balance Financial rewards Recognition Learning Making impact Team connection Job security

Attitude toward change?

Current engagement level?

Challenges & Pain Points

What are their biggest challenges? (Select all that apply)

Info overload Finding info Too many meetings Feeling disconnected Lack of recognition Unclear expectations Tech barriers Work-life balance

Biggest frustration with internal communications?

What content do they wish they received more of?

Meet Your Persona

Your AI-generated persona

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Work Context

Communication Preferences

Motivations

Pain Points

How to Reach Them

Image Generation Prompt

It's important to make this persona as real as possible. Adding a photo does that. Copy the prompt below and paste it into your preferred or approved AI tool.

Open directly and paste:

Generated with ICology Employee Persona Builder